February 20, 2026
Your Filename Is Your Test Spec
A naming convention that eliminates all ambiguity about what kind of test every file needs. The suffix is the specification.
Work
Deeplead.io · Founder
2025–Skillsfaster · Founder & CEO
2020–2024Built a platform for accelerated learning with industry experts.
Pokerdetox · Growth
2023–2024Quadrupled revenue in 3 months. FB Ads, webinars, email, CRO.
RaiseYourEdge · COO
2017–2019Scaled from $32K to $4M annual revenue.
Flip4New · Marketing Director
2012–2017Led team of 10. Managed €2M/year marketing budget.
Grauezelle · Creator
2005Built at 16. Peaked at 200K daily visitors.
Writing
February 16, 2026
AI Code Rots Faster Than You Think
You'll make great progress at first. Then the codebase starts fighting you. AI-generated code needs more hygiene, not less.
February 15, 2026
Using ESLint to Enforce Copy and Design Quality in AI-Assisted Codebases
Most teams lint for code quality. We lint for writing quality and design consistency. Four real rules that catch AI slop before it ships.
February 12, 2026
The Single Best One-Shot Prompt I've Ever Seen
Why the quality of your input matters more than the quality of your instructions. How single words move trajectories, why CLAUDE.md can't save a bad codebase, and the uncomfortable truth about prompting.
Work with me
If you're a founder figuring things out as you go — I've been there. I offer consulting for bootstrapped founders who want to grow without burning through runway. Whether it's growth strategy, technical architecture, or getting your team set up with an AI-first workflow, happy to share what I've learned.
Special rates for bootstrapped teams. No pressure, just a conversation.